When it comes to online advertising for your publishing website, you have many choices. It can be harrowing to make a decision of which advertising network to go with, though, with all the options at hand. In this post, we wanted to specifically focus on two of the major players in the contextual advertising game: Google’s Adsense and Yahoo’s Media.Net. Both provide a robust network of advertisers and make use of browsing history, the content on your site and other contextual indicators to present your site’s visitors with relevant ads that maximize your revenue and increase the odds of click-through.
Google Adsense
Most people, publishers and advertisers or not, have heard of Google’s advertising network and it’s no surprise because of the brand name. Google Adsense long had a strong lead in the advertising network both for their strong search engine presence and the ability for their delivery network to present several different kinds of ads, including text-based and image-based ads. Because of their longstanding presence and brand recognition, many tools exist to help publishers integrate Adsense ads into their site, like this very popular WordPress plugin. However, even given the wide range of options available to publishers in deciding the types of ads to show on their site (color scheme, category, etc), Google ads tend to not look as nice as some of those offered by other advertising networks and for that reason have caused many online publishers to shop around.
Yahoo Adsense Program(Media.Net)
Media.Net, a collaborative effort between search engine conglomerates Yahoo and Bing!, is gaining good traction as a player in the contextual advertising network arena. Ads delivered by the network are generally of better quality and their approach claims to make more for the advertiser, through the use of an advanced system for ad delivery. Some of the largest clients of Media.Net include Facebook, Monster and Amazon, earning the service a strong reputation from some of the larger spenders in the advertising game. However, a lack of public, quantifiable data doesn’t necessarily prove Yahoo’s claims that it provides a better advertising service (i.e. more revenue for publishers and advertisers alike) than its main competitor.
So… Which one is better?
Earlier this year, Google and Yahoo! actually did a deal to work together with many ads, so the services are closer than they have ever been before. Nobody truly knows which one is better, and, like most anything, it can depend on several factors. The best way to find out what will work for you as a publisher is to try both out and see which provides a better experience for you and your visitors. If you’re new to the advertising arena, which, if you’re reading this, you probably are, keep in mind that advertising revenue will not happen overnight but over time can provide a consistent revenue stream for your website or blog that can help you grow and prosper.
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